-------------- Healthcare --------------
51% has hot water environment in bathroom
Female washes her hair once per 2-3 days
Female usage of Rinse / Conditioner is far higher than male (female 57%, male 16%)
57% of female care about the smells after wearing helmet
More than 30% leaves it after washing hair
Supermarket (70%) and Grocery store (56%) are the common channels
Vietnamese shampoo usage survey
500 male, female above 18 years old
Conducted on January, 2015
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