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Vietnamese shampoo usage survey

Q&Me survey about washing hair among 500 Vietnamese. Let us check out how they make their hair clean in an environment where 49% wash their hair without hot water.

Vietnamese shampoo usage survey
Vietnamese shampoo usage survey

51% has hot water environment in bathroom

Female washes her hair once per 2-3 days

Female usage of Rinse / Conditioner is far higher than male (female 57%, male 16%)

57% of female care about the smells after wearing helmet

More than 30% leaves it after washing hair

Supermarket (70%) and Grocery store (56%) are the common channels

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Vietnamese shampoo usage survey

500 male, female above 18 years old 

Conducted on January, 2015

Q&Me Vietnam Market Research


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