Our solution for retail audit

How to implement the best audit for your perfect store

How we help you implement the best retail store audit


Retail audit is the fieldwork activities held by the brand representatives or store staff in order to collect the data to evaluate the health of the store-front for the brand.


The key objectives are

  • To make sure that the store-front of the brand is maintained well
  • To make sure that the store-front is displayed in accordance with the compliance
  • To study the activities of the competitors

Retail audit is indispensable activities in the country like Vietnam, where the sales data from the retail store is hard to get.

Why is retail audit important


Retail audit is conduced in order to minimize the risks that your brand performance is not maximized. There are several common risks

Retail audit

Not to miss sales opportunity

The sales opportunities could be easily missed by the lack of inventories or bad maintenance of the store front. We should not expect that you always have the best store front conditions

Retail management

Avoid bad activities execution

There are several risks that your planning are not executed properly. Your endcap display, planogram, price / promotion at the store could be different from what they are supposed to be

Check Competitor actions

Check Competitor actions

Your rival may have taken your sales / marketing opportunities via the solid in-store activities. You need to monitor and seize what goes on beyond the sales data

What do you check through retail audit


We evaluate the store based on a variety of checklist to maintain your storefront as supposed-to-be, to maximize your exposure and sales at your target stores

Inventory levels

Inventory levels

price and promotion

Price / Promotion

Display compliance

Display compliance

Competitor activities

Competitor activities

Expiration date check

Expiration date check

Display quality

Display quality

Store closure

Store closure

Brand staff quality

Brand staff quality

How we conduct retail audit for your perfect store


Collecting the data accurately from the target store is not easy, due to the volume and complexity of the tasks. We use technology to give intelligence for our auditor, through clear tasking and quality management. Our audit platform gives full transparency to all the stake holders speedy for the better business PDCA

retail execution software

The procedure of our retail audit


We manage the audit progress and quality through the dedicated systems for the superb operation. We make sure that our retail audit will have 100% transparency as all the information is shared with you through our platform and the dedicated project managers

Planning

1. Planning

Visit list and checklist updated for every cycle of auditing

Store visit

2. Store visit

Auditor visit the store based on visit list and check-in for location management

Retail audit

3. Retail audit

Mobile user to conduct the store evaluation based on the given digital checklist

Quality control

4. Quality control

The data is checked by QC team for the approval / rejection, while supervisors or project leaders monitor the progress and data quality

Reporting

5. Reporting

The client has 100% transparency to access the collected data real-time, together with separate reporting via notification / emails

Our Retail Audit use case


Retail audit is conduced in order to minimize the risks that your brand performance is not maximized. There are several common risks

retail audit use case

Beer

  • Nearly 2,000 stores nation-wide
  • General trade
  • Audit the store share, display quality, merchandising quality and the sales personnel attitude
store audit

Electronics

  • Audit of more than 3,000 store in 63 provinces
  • General trade
  • Auditing the store share, display quality, pricing and the supplier channel
retail store audit

Mom & Baby

  • General trade auditing in 4 cities
  • Audit of the store share, pricing and the weekly sales trend / share
  • Store owner interviews for picturing the portfolio of the buyers and their motivations
retail audit app

Seasoning

  • HCM, Hanoi, Da nang, Can Tho for more than 500 stores
  • Audit store share, sales trend, display quality and pricing in the market
  • Also verify the dealer margin and sales personnel activities through the owner interviews
retail planogram

Snack

  • Auditing to evaluate store share, execution coverage, pricing, display quality etc. for both GT / MT store
  • Both GT / MT stores
  • Outsource product sampling for marketing and product development
pharmacy audit checklist

Medicine / supplement

  • Auditing to check the store display compliance among GT stores
  • Audit the store share, display compliance based on the commercial conditions

ABOUT US


Q&Me is the Vietnam market research service that provides the superb Vietnam consumer trend and insight for your business success in Vietnam.


Our leading-edge technology made both of the quantitative and qualitative survey online so that we could deliver the high-quality Vietnam market data with affordable pricing. In our service, even group interview can be conducted online as Chat survey so that you could omit the hassle of business trip. Now that Q&Me manages the panelist directly, information you need will be delivered to you instantly.


Please contact us for any inquiries about Vietnam market. We are more than happy to get in touch with you and help your business success in Vietnam.