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Vietnamese fashion shopping behaviors

The survey was conducted to 512 Vietnamese male and female to have thorough understanding about their fashion shopping behaviors.

Vietnamese fashion shopping behaviors
Vietnamese fashion shopping behaviors

Female and people with HHI of 9M and above have higher Interest in fashions.

Local shops are dominating and supermarket follows in general. Those who have higher income tends to buy at multiple locations.

46% spends less than 300K VND per month or lower.

Adidas, ZARA and Nike come as top 3 favorite fashion brands.

Cost comes as the most important buying factor, followed by design and quality.

Female and wealthy group have higher ratio of those who like shopping clothes.

63% have bought the fashion items online, while selling items are limited to 14%.

Product variety is the main reason of using online services for fashion.

Survey about vietnamese fashion shopping behaviors. 

Number of respondents: 512

From 18 - 39 years old, nationwide. 

Conducted on July, 2017 

Q&Me Vietnam Market Research

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