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Average spending per visit is 110,000 VND, with 1.6 people per group, 1.7 items per visit, and 63,000 VND per guest, indicating small, low-ticket transactions.
Orders are heavily drink-led, with 77% drink-only, 18.5% drink + food, and 4.5% food-only, confirming limited food attachment in most transactions.
Coffee and tea dominate consumption, accounting for 42% and 44% respectively, while other beverages represent 27%, highlighting a dual coffee–tea preference structure.
Food attachment increases spending significantly, with drink-only orders at 88,000 VND versus 162,000 VND for drink + food, nearly doubling total transaction value.
Solo visits account for 61–62% of traffic, while group visits (friends, couples, families) drive higher spending, reaching up to 180,000 VND per order and 3.12 items per visit.
Based upon 200 receipts collected at coffee shops
Asia Plus Inc.
6F 506 Nguyen Dinh Chieu Street, Ward 4, District 3, Ho Chi Minh City
02839 100 043
