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Vietnamese prioritize 'ease of booking' as the key advantage of ride sharing apps over traditional taxis/bikes, while find less reasons to select traditional taxi except for the availability
Price and ease of booking emerge as the predominant considerations for customers when engaging with a ride sharing application
At the same time, the users expect that the pricing of ride sharing service to be lower while they could avoid long waiting time
Grab has the highest top-of-mind score and is also the most used brand, while Xanh SM came up as the 2nd despite of the recent entry
Xanh SM is the brand with the highest satisfaction index among Top 4, while most of the providers have the high satisfactions
300 Vietnamese male / female from 18-39 years old in HCM and Hanoi
Asia Plus Inc.
6F 506 Nguyen Dinh Chieu Street, Ward 4, District 3, Ho Chi Minh City
02839 100 043
