-------------- 오토바이 / 자동차 --------------
For the electric car image, dominant image of “eco-friendly”. The name of Vinfast and Tesla comes up.
For the electric motorbike image, dominant image of “eco-friendly”. The name of Vinfast comes up.
Vinfast is dominantly linked with electric car image. Some link Honda / Yamaha with electric image.
Eco-friendliness is taken as the strength. On the other hand, people are concerned with lack of speed and power, as well as lack of facility.
The interest for the electric motorbike is higher among female and also the age of 26-35 years old.
Sample size = 235, who recgonize electric car and motorbike
The report was created on March, 2022
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