-------------- Fashion --------------
200-500K VND ($10-$25) spending seems to be the most common spending range.
Where to buy fashion product seems to be different by gender. Local market is still the popular choice for women while the supermarket is picked up as men’s choice.
Zara and Calvin Klein are top two well-know brands, while Uniqlo, Top Shop, Ralph Lauren is less known for their global recognition.
Lauren, Abercrombie&Fitch, Giordano are still the new name with more than haft of them.
Adidas and Nike are more famous than others in sport brand, while brand such as Asics. Salomon and Mizuo is unknown.
66,3% own the clothes of pirates brand (fake brand) due to the price differences.
26% buy fashion products online. As many as 80% female have bought clothes online at least once.
Survey conducted on Sep 17 - Sep 20, 2014
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