CAMPAIGN EVALUATION

WHAT IS CAMPAIGN EVALUATION?


Review the effectiveness of campaign evaluation helps you brush up your PDCA process. We analyze and report to you what has worked and where to improve.

WHY US?CAMPAIGN EVALUATION


Why us of Rich panelist database for Campaign Evaluation in Vietnam

Why us of Superb quality assurance for Campaign Evaluation in Vietnam

Why us of Professional team for Campaign Evaluation in Vietnam

  • Rich panelist database: We have more than 500,000 Vietnamese panel database and propose you the audience based on the profile or product ownership.
  • Superb quality assurance: Campaign effectiveness is very subjective topic as it calls for their memory. Our quality assurance system picks out the contradictions and contact them for clarifications when necessary.
  • Professional team: We conduct many campaign review surveys and our team is fully experienced to delivering you more than what you expect for your future marketing communications.

USE CASECAMPAIGN EVALUATION


Market Research Service

Electronics use case of Campaign Evaluation in Vietnam

Electronics

Pre / post campaign survey to see the changes in such KPI as top-of-mind, brand awareness and brand likeness. We analyze the reasons of up / downs by differences of profile or other context.

Market Research Service

FMCG use case of Campaign Evaluation in Vietnam

FMCG

Check the effectiveness of their campaign against the competitors to evaluate the effectiveness of the marketing communications. Analysis by the product usage to see the impact of brand shift.

Market Research Service

Food use case of Campaign Evaluation in Vietnam

Food / Drink

Regular monitoring of the campaign effectiveness and the brand evaluations by covering recognition, impressions and purchase intentions as well as the contribution to the company images.

PROCEDURECAMPAIGN EVALUATION


Market Research Service

Step 1 of procedure for Campaign Evaluation in Vietnam

Step 1

Contact us to share the campaign details, as well as what you would like to evaluate.

Market Research Service

Step 2 of procedure for Campaign Evaluation in Vietnam

Step 2

Our professional team comes up with the proposal of the method, questionnaire design and target audience to get the best output to suit your objective.

Market Research Service

Step 3 of procedure for Campaign Evaluation in Vietnam

Step 3

We dispatch the survey to the target audience. the survey collection status is monitored real-time as well as the real-time quality assurance.

Market Research Service

Step 4 of procedure for Campaign Evaluation in Vietnam

Step 4

The full report that includes voice of the respondents, strength, weakness as well as the recommended action will be presented to your management team.

OTHER SERVICES FROM Q&MEFOR CAMPAIGN EVALUATION IN VIETNAM