Which cosmetic do you prefer, Korean and Japanese?

Vietnam, as other countries, likes fashion. Q&Me Vietnamese research has run the surey about cosmetics to female in 20’s.

Which cosmetic do you prefer, Korean and Japanese?

One third of female in 20’s make up often in their daily life. There is not so much differences between workers and students.

Q. How often do you make up?

Which cosmetic do you prefer, Korean and Japanese?

When it comes to the cost, 70% of people spend less than $15 USD. The amount is still smaller compared with the ones in US / Japan.

Q. How much do you spend for cosmetics per month?

Which cosmetic do you prefer, Korean and Japanese?

We ask their preference about the country origin. Korean brand seem to be their biggest preference, and far better than the others. This may be due to the popularity of K-POP and other media activities. We will investigate further soon.

Q. Which country’s cosmetic products do you prefer to buy? (multiple)

Which cosmetic do you prefer, Korean and Japanese?

Survey conducted on Aug 19, 2014

Target: Female, 20’s

Number of respondent: 42

Q&Me Vietnam Market Research

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