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Vietnamese consumers' confidence and self-image

Are Vietnamese satisfied with their life and country? Which part do they prefer and what is their self-image? The survey revealed the effects of income and living location.

Vietnamese consumers' confidence and self-image
Vietnamese consumers' confidence and self-image

Vietnamese are optimistic about their future.

Vietnamese like their food and nature the most, while not satisfied with its infra and education.

More than 60% of Vietnamese think Vietnamese are diligent.

Those with higher income are more satisfied about the current life, as well as having more optimistic view on the future.

Japan is the country with highest popularity while China is the worst.

Survey about Vietnamse consumer confidence and self-image 

Sample size: 504. Respondent criteria: Male & Female in HCM & Hanoi, 18-39 years old. 

Conducted time: Dec, 2015 

Q&Me Vietnam Market Research

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