-------------- Food / Drink --------------
46% drink coffee after walking up, and 1/3 use it to refresh themselves
60% drink coffee more than once / day, 36% drink instant coffee daily
Only 14% drink coffee black. 86% put either sugar, milk or both
43% drink instant coffee most. 56% regularly drink instant coffee
Main reason why instant coffee is taken is by its quickness and easiness
Nescafe is the best brand in terms of the recognition (86%) and share
Conducted on Oct 28 to Nov 3, 2014
Number of respondents: 300
Male / Female from 20 years old
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