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Skin care behaviors among Vietnamese

What are Vietnamese female concerns about skin care and what actions they take

Skin care behaviors among Vietnamese
Skin care behaviors among Vietnamese

The skin condition satisfaction is not that high. Those who are dissatisfied are higher than those who are satisfied

Wrinkles, Uneven skin tone, acnes / pimples are the top 3 concerns. The youth have higher concerns for acne / pimples, while the elderly is worried about wrinkles

Lack of sleep, aging, and pollution are the top 3 factors that result in the bad skin care. The older age group (35 and above) associates poor skin condition with aging.

Average amount to spend for skin care is 640,000 VND. 25-34 spend more amount

The youth group (25-34) pay more attention to product reviews / testimonials in addition to the brand reputation

Online is used the most. 25-34 group use speciality beauty stores more

200 Vietnamese female in HCM and Hanoi from 25-44 years old

Q&Me Vietnam Market Research

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