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The skin condition satisfaction is not that high. Those who are dissatisfied are higher than those who are satisfied
Wrinkles, Uneven skin tone, acnes / pimples are the top 3 concerns. The youth have higher concerns for acne / pimples, while the elderly is worried about wrinkles
Lack of sleep, aging, and pollution are the top 3 factors that result in the bad skin care. The older age group (35 and above) associates poor skin condition with aging.
Average amount to spend for skin care is 640,000 VND. 25-34 spend more amount
The youth group (25-34) pay more attention to product reviews / testimonials in addition to the brand reputation
Online is used the most. 25-34 group use speciality beauty stores more
200 Vietnamese female in HCM and Hanoi from 25-44 years old