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Car Ride-Hailing Showdown: Xanh SM vs. Grab in Vietnam

Our September 2025 study compares Xanh SM and Grab across speed, price, arrival time, and popularity in Vietnam. Grab excels in response time and user base, while Xanh SM wins in affordability and faster arrival, indicating strong potential to expand market share.

Car Ride-Hailing Showdown: Xanh SM vs. Grab in Vietnam
Car Ride-Hailing Showdown: Xanh SM vs. Grab in Vietnam

Response time: Grab leads clearly, with 76% saying it confirms a driver faster, showing stronger reliability and quicker service overall.

Price: Xanh SM is cheaper for 60% of rides, highlighting its competitive edge on affordability and value for money.

Arrival time: Xanh SM shows a shorter estimated arrival time (2.8 mins vs. 3.8 mins), indicating higher operational speed once booked.

Popularity: Grab remains more widely used (54% vs. 46%), but Xanh SM’s strong performance shows potential to gain further market share.

Based on 196 call test in HCM and Hanoi, 2479 respondents check

Q&Me Vietnam Market Research

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