-------------- Lifestyle --------------
80% of the TV shopping experiencers have used TV shopping less than 3 times in last 12 months.
47% of TV shoppers watch the program regularly.
While 22% spend less than 500K, 24% spend more than 2M in last 12 months.
Household appliances are most popular followed by cooking appliances and clothes / footweare.
Most popular channel is SCTV5. Most common time 7-9 pm.
39% check TV shopping website, while 37% check the pricing online.
Survey about TV shopping
Sample size: 300 samples those who replies to use TV shopping (total sample size is 1159 people)
Respondent criteria: Male & female, 20-49 years old
Conducted in July, 2015
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