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Cars, electrics are more associated with Japan, while the audience link entertainment, fashion and cosmetics with Korean cultures
Korean culture interest among female is higher than that of male in general, particularly in the areas of entertainment, fashion and cosmetics.
58% are more interested in Japanese cars, while 10% are interested in Korean cars
30% are more interested in Japanese electronics products, while 30% are interested in Korean
22% are more interested in Japanese fashion, while 47% are interested in Korean fashion
24% are more interested in Japanese music, while 43% are interested in Korean music
200 Vietnamese male/female in 10's and 20's