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75% listen to music daily. Music is the main entertainment for Vietnamese.
Nearly 80% listen to music less than 1 hour. 1/5 are the heavy listeners who listen to 1 hour and more.
Vietnamese music is dominantly popular. After US, Korean music is the 3rd most popular music.
Mobile phone is the dominant device that Vietnamese listen to the music.
YouTube and Zing are the most popular music source, followed by Nhaccuatui and Facebook.
Music quality, variety, downloadability are the 3 items that Vietnamese choose to listen to music.
This survey was conducted among 1500 respondents who are 18 – 44 years old nationwide.
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