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Vietnam formula milk market trend

We analyze import data of formula milk and also the sales trend of EC (Lazada, Shopee) for the category analaysis

Vietnam formula milk market trend
Vietnam formula milk market trend

Formula milk market of the last 12 month (2022 Q3 - 2023 Q2) is down by 15% based on the import data

For the export country, from Japan is the biggest, accounting for 22% of the total import amount

Abbott, Mead Johnson are the top 2 exporters for the categories

Pediasure, Meiji and Enfagrow are the top 3 brands that are sold at Shopee the most

Pediasure, Nutifood and Grow are the top 3 brands that are sold at Lazada the most

Based on the import data of 190110 & Web sales access data

Q&Me Vietnam Market Research

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