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Motorbike ride-hailing popularity (2024)

Analysis of those who use motorbike ride-hailing services regularly to understand their usage and brand preference

Motorbike ride-hailing popularity (2024)
Motorbike ride-hailing popularity (2024)

Motorbike has the highest usage in frequency, followed by Food. Service usage of motorbike and food are high among 16-30 years old.

Grab is the top provider as 42% select the brand. Be comes as the 2nd with 32% due to the popularity among the youth, while XanhSM and Gojek follow with 19% and 7%

Ease of booking, attractive promotions, and competitive prices are the top three reasons users consider when choosing a ride-hailing app for motorbike services.

Ride-hailing users spending for ride-hailing app account for around 40%, of which around 80% are spent for motorbike service

19% expects to increase their usage due to convenience, while 9% intend to decrease it because of personal vehicle utilization

316 people in Hanoi and HCMC, who use motorbike service via ride-hailing app once / week and more

Q&Me Vietnam Market Research

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