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Highlands Coffee is the most popular among the audience followed by The Coffee House and Phuc Long
Phuc Long, Katinat are popular among female more than male. Starbucks, Katinat are popular among 18-24 yeas old.
Highlands coffee is associated with trendy and friendly image. The Coffee house is federated with friendly image, while Starbucks is associated with premium
Highlands is evaluated as good drink quality and store atmosphere. Phuc Long has high valued in good cost value and store atmosphere
Highlands has the strength in drink quality, store atmosphere with good trendy image. The coffee house is good in the drink quality but not in the store atmosphere.
Starbucks has the good evaluations for the food quality and variety as well as the staff service. Phuc Long has a good store atmosphere and good pricing.
Cong Caphe has a good friendly, youthful and cozy image. Katinat is associated with fun image with good drink / food variety.
Based upon 248 respondents from 18-44 in HCM and Hanoi
Asia Plus Inc.
6F 506 Nguyen Dinh Chieu Street, Ward 4, District 3, Ho Chi Minh City
02839 100 043
