-------------- 라이프스타일 --------------

Baby diapers & powder milk usage among urban mom

Survey among urban mom as to their product purchase for diapers and powder milk

Baby diapers & powder milk usage among urban mom
Baby diapers & powder milk usage among urban mom

For diapers, leakage, breathability, allergic reactions are the top 3 concerns.

Bobby and Huggies are the top 2 brands followed by Merries, Goo.N and Moony for diapers

High absorbency (Leakage protection) and softness, fitting are the top 3 factors

For diapers, While baby specialty store, supermarket are generally popular. Young mom tend to rely on EC, while elderly mom rely more on independent stores

Nutrition-related matters and appropriate foods based on baby’s age are most important factors.

Nutrition, cost and country-of-origin are three most important factors for purchasing powder milk

Specialty store, supermarket are popular. EC ratio is not that high compared with diapers for powder milk

300 mom in HCM and Hanoi who has childerns of under 3 years old

Q&Me Vietnam Market Research

뉴스레터에 등록하여 최신 시장 조사 보고서를 받아보세요

뉴스레터에 등록하여 최신 시장 조사 보고서를 받아보세요