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Children spends 1 hour 22 minute on smartphone in average
72% of parents set rules or limitations on the duration of smartphone usage. Less control among high-age children
The parents have several concerns regarding health and inappropriate contents
Educational content is most popular followed by video entertainment. 10’s (over 12 years old) have versatile device usage including social media
Kids are quite familiar with several smartphone techniques including “search”, “camera” and “download”
The parents encourage their children to use smartphone, particularly for the elderly children
More frequent discussion with elderly kids for smartphone safety and etiquette
295 mom who has the children of 3 years old and above. Survey conducted in October 2023.
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