58% of Vietnamese buy iPhone themselves

In Vietnam, you see iPhones everywhere. So Q&Me Vietnam market research has conducted the survey about iPhone ownership.

Which iPhone do they have? The result is below. iPhone 4S, which was released at Oct, 2011, got the most votes. 64% of iPhone owners have gotten the new device.

Q. Which iPhone do you own?

58% of Vietnamese buy iPhone themselves

Q. Is your iPhone new or used?

58% of Vietnamese buy iPhone themselves

How much did they pay for it? Here is the outcome. The price range is a bit different by age group but you see the bigger replies at 5M-11M VND ($250-$550USD) price range.

Q. How much did you spend for iPhone?

58% of Vietnamese buy iPhone themselves

Do they pay for themselves? This is different by ages. It is no wonder that teens got more financial support than elder ones. In average, 58% of iPhone owners buy the device themselves.

Q. How much did you spend for iPhone?

58% of Vietnamese buy iPhone themselves

If they are so keen on iPhones, do they own a lot for the accessories? The below is the ownership of iPhone accessories. Especially ownership of screen protector and cases are high. Screen protectors may be high as mobile retailers have optional service to put them.

Q. What iPhone accessories do you own?

58% of Vietnamese buy iPhone themselves

How much do they spend for it? The most common answer is 300K-500K VND ($15-$25 USD), although 40% have replied they spent more than 500K VND ($25 USD). This is quite high considering Vietnamese income and reflects how important iPhone is for them.

Q. How much did you spend for iPhone accessories?

58% of Vietnamese buy iPhone themselves

Survey conducted on Aug 28

Survey numbers: 100

Q&Me Vietnam Market Research

회사 소개


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베트남 시장에 대한 조사가 필요하시면 저희에게 연락해 주시기 바랍니다. 귀하와 연락하여 저희는 매우 기쁘게 생각합니다. 베트남에서 귀하의 비즈니스 성공을 도와드리겠습니다.문의

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