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How well DX is penetrated in Vietnam

DX has been one of the buzz work in marketing to make the operation more agile and transparent for the better productivity.

How well DX is penetrated in Vietnam
How well DX is penetrated in Vietnam

Among enterprises, DX penetration is high for sales-related works and attendance management. However, mix method (combination of DX and manual ways) is mostly used for sales-related works; DX’s lacking of features or inconvenience may be the cause.

Among retails, DX penetration is more than 50% for information sharing, inventory management, and store display checking and reporting. However, store staffs mostly embrace manual method for cleanliness/ facility related works.

Flexible attendance and remote work policies are available at most of the corporations. However, 30% of the them do not allow employees to work outside the office.

Zalo is an alternative for DX thanks to its high usage as a communication tool among all staffs.

100 enterprise / retail customers

Survey conducted as of May 2022

Q&Me Vietnam Market Research

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